Growth gaps

Know what drives revenue. Fix what doesn’t.

ConvertIQ helps businesses understand how growth really happens — revealing what creates value, where opportunities are being lost and where to improve next.

Find Your Growth GapsSee How ConvertIQ Works

Investment, demand, people, opportunity and revenue signals converge into one verified commercial outcome.

The revenue system is fragmented.

Critical signals exist across your business, but they’re disconnected, incomplete and hard to act on. Fragmentation creates blind spots, slows decisions and leaves revenue on the table.

  1. Investment

    Budgets, spend and capacity aren’t linked to outcomes.

  2. Demand

    Market and pipeline signals are scattered and inconsistent.

  3. People

    Skills, performance and capacity aren’t aligned to priorities.

  4. Opportunities

    The right opportunities aren’t surfaced or prioritized.

  5. Revenue signals

    Outcomes are delayed, obscured and difficult to predict.

02 / 05

Every activity should move revenue.
We connect activity to outcome.

Our systems intelligence connects the entire commercial journey—from investment to verified revenue—so every activity compounds.

Four questions every executive needs answered.

  1. 01

    What’s driving our revenue?

  2. 02

    Where are we losing opportunity?

  3. 03

    What should we fix first?

  4. 04

    How will we measure what matters?

03 / 05

See exactly where
opportunity is being lost.

Our interactive diagnostic maps leakage across your commercial system so you can prioritize with precision.

Run Diagnostic

Revenue leakage is mapped across four commercial handoffs.

100%of target accounts
68%converted to pipeline
41%progressed with momentum
19%converted to closed won
100%verified revenue
Focused diagnostic

Where is your visibility weakest?

Six evidence-based questions produce a directional starting point. This is an illustrative diagnostic—not a client result or forecast.

QUESTION 01 · COMMERCIAL VISIBILITY
Can you confidently identify where your highest-value customers originate?
The ConvertIQ approach

See. Understand. Improve.

Evidence establishes where intervention is justified. The system moves from fragmented activity to accountable action and verified commercial outcomes.

  1. 01Diagnose

    See

    Map the commercial system and identify where evidence, responsibility and revenue disconnect.

  2. 02Reconcile

    Understand

    Connect marketing, calls, CRM, sales and payment data into a trustworthy commercial view.

  3. 03Recover

    Improve

    Repair the process, attribution and workflow failures allowing revenue to escape.

  4. 04Verify

    Prove

    Measure recovered value and establish a repeatable basis for commercial decisions.

Evidence before opinion.Baseline before change.Validation before scale.Start with the audit

A single journey. Many handoffs. One outcome.

Outcomes that change how you grow.

  1. Focus investmentBack what creates value.
  2. Recover opportunityEliminate leaks and missed demand.
  3. Align teamsOperate from one shared system.
  4. Measure valueTrace what moves revenue.
  5. Accelerate growthImprove performance with confidence.
Evidence-led insights

Commercial evidence, made actionable.

These methodology examples show how ConvertIQ structures an investigation. They are not client case studies, performance claims or guaranteed outcomes.

  1. 01Methodology example

    Marketing → Enquiry

    Commercial problem
    A high-intent form or telephone enquiry reaches the business without durable source identity.
    Evidence
    Click identifiers, call records, timestamps, landing-page context and first CRM creation events.
    Intervention
    Preserve identity at capture and reconcile each enquiry with its acquisition path.
    What this establishes
    A source-to-enquiry record that can be tested against later commercial outcomes.
  2. 02Methodology example

    Enquiry → Sales

    Commercial problem
    Response speed and ownership vary, but the loss is absent from performance reporting.
    Evidence
    Lead creation, assignment, first contact attempt, call outcome and qualification timestamps.
    Intervention
    Define measurable handoffs and route decision-critical events to accountable owners.
    What this establishes
    An observable response system with explicit responsibility and failure states.
  3. 03Methodology example

    Sales → Payment

    Commercial problem
    Opportunities and customers exist, but realised revenue is disconnected from demand generation.
    Evidence
    Stage history, deal value, customer status, payment events and original source lineage.
    Intervention
    Reconcile downstream value and return governed outcomes to acquisition systems.
    What this establishes
    A verified commercial route that supports revenue-quality decisions.

Before you spend more,
understand more.

Growth isn’t a budget problem. It’s a visibility problem.

This calculator is a directional decision aid, not a forecast or promised result.

Revenue Opportunity Calculator

Example inputs — replace these with your own figures.

Optional investment used to calculate cost per enquiry.
Average number of enquiries generated each month.
Share of enquiries reached by your team.
Share of contacted enquiries that become qualified.
Share of qualified opportunities that close.
Average value of a first completed sale.
02
Evidence routeWhere value may be exposed
  1. 01Enquiries500
  2. 02Contacted375
  3. 03Qualified75
  4. 04Opportunities75
  5. 05Customers15
  6. 06RevenueZAR 150,000

In this model, qualified enquiries become sales opportunities. The ribbon uses your own rates; it does not imply that exposed value is recoverable.

Estimated enquiries not contacted125

Qualification is applied to contacted enquiries and close rate to qualified opportunities. Potential exposure is shown in amber; it is not assumed to be recoverable revenue.

03
Illustrative impactEvidence to validate
Indicative revenue at riskR 50 000per month, based on your inputs
Current cost per enquiry
R 100
Estimated contacted enquiries
375
Estimated uncontacted enquiries
125
Estimated missed qualified opportunities
25
Estimated missed customers
5

This model applies your current qualification and close rates only to enquiries not contacted.

Uncontacted enquiries×Qualification rate×Close rate×Average sale value

This is a directional estimate based on the information provided. It is not a forecast, guarantee or statement of recoverable revenue.

Currency changes display only. No foreign-exchange conversion is applied.

Discuss what this could mean

Built for how modern revenue works.

  1. Data-connectedSystems and data aligned across the revenue engine.
  2. Evidence-ledInsights grounded in behavior, not opinion.
  3. Executive-readyClarity designed for decisive action.
  4. Outcome-focusedBuilt to recover revenue and compound results.

One connected capability index.

01

Revenue Strategy & Design

Align your revenue model to what the market will pay for.

Evidence
  • Fragmented value story
  • Misaligned ICP and offerings
  • Inconsistent GTM motions
  • Mispriced or under-monetized value
What it resolves
  • Clear value proposition and positioning
  • Aligned ICP, segments and offers
  • Repeatable GTM strategy
  • Stronger pricing and packaging
Apply this to your system

See how this capability connects to your system and where clarity creates the largest impact.

Apply this to your system
The Revenue Intelligence Core

One governed system for commercial truth.

Fragmented evidence enters, provenance remains visible and one defensible path leaves the intelligence layer—ready for an accountable decision.

Fragmented

Commercial evidence exists across separate systems, owners and definitions.

Focused assessment

Find your growth gaps.

A tailored Revenue Leakage Audit surfaces where opportunity is being lost—and what to fix next.

Find Your Growth Gaps
  1. 01

    You share the systems involved and the commercial question that needs answering.

  2. 02

    ConvertIQ scopes the smallest useful investigation and confirms what evidence is available.

  3. 03

    No engagement begins until the scope, access and next action are agreed.

Revenue Leakage AuditCOMMERCIAL INVESTIGATION

Run the Revenue Leakage Audit.

Map the systems, define the question, identify where value may be leaking and start with one focused commercial investigation.

  • Commercial journey map
  • Visibility and handoff gaps
  • Attribution and data-reliability findings
  • Prioritised recovery roadmap

Recommendations are based on reconciled evidence—not template benchmarks or modelled assumptions.

01 / SystemsWhat systems are involved?

Confirmation appears only after successful delivery. Submitting opens a scoping conversation; no engagement begins until scope is agreed.